“We are moving pallets of stone and tile that weigh a ton or more from Asia, Europe, South America, India and all over the world. “A lot of our product comes from outside the U.S., and it’s very heavy,” he adds. “The Floor & Decor supply chain has had to dramatically change over the past five years to adapt to our growth and because we need to avoid being out of stock and have the product in the store every day.”įloor & Decor has the added challenge of greater lead times because it is “essentially moving elephants,” Robbins says. “Our growth curve is pretty steep,” Robbins says. In addition to Floor & Decor’s comps, the company’s current strategy is to maintain 20 percent new store growth annually. We go direct to the factories to get the lowest cost and that’s one of the compelling reasons we have been successful.” “The number of SKUs we have and the amount of inventory we have in-stock is unmatched.
FLOORS AND DECOR PROFESSIONAL
“We try to really cater to the professional contractor as much as we do the DIYer because we are built for that,” he continues. “Our customers can get exactly what they want and the quantity they want, and they usually don’t to have to special order it, and they can have it delivered or pick it up at the store.” Robbins admits there are a significant number of “mom-and-pop” flooring companies in the market, but they are typically showrooms only and customers often can’t walk out with the product the same day. If you are a professional contractor, this is nirvana.”įloor & Decor prides itself on having the largest inventory of hard surface flooring in-stock than any other retailer. “Our size is one of our differentiators – we can hold more SKUs than anyone else and hold more in-stock SKUs than anyone else. “I attribute Floor & Decor’s success to its fantastic people and our strategy is really what separates us from everyone else,” Robbins says.
Inside the 70,000+ average square-foot Floor & Decor stores, homeowners and professional contractors have access to superstore selection at warehouse prices with showroom quality. That’s quite an accomplishment in retail.”įounded in 2000, the Smyrna, Ga.-based company has quickly grown to become the leading specialty retailer in the hard surface flooring market, offering the broadest in-stock selection of tile, wood, stone, related tools and flooring accessories at everyday low prices. “When you talk about comps or same store sales year over year, we are in our ninth year and trying to get to 10 years of double-digit comp growth. “As a hard surfaces flooring leader, we are taking what would be a DIY department and putting it on steroids,” he says. Floor & Decor revamps its supply chain by implementing new technology and processes that better position it for continued growth.īy Janice Hoppe-Spiers, Senior Editor at Knighthouse PublishingĮxecutive Vice President, Business Development Strategy Brian Robbins says Floor & Decor has been described as a category killer in the retail world.
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